In 1998 Pete Larsen said goodbye to his hometown of Niagara on the Lake (in Ontario) and came to live out West. Arriving in Vancouver, Pete got his start as an apprentice with Windsor Meats. With a burgeoning new foodie scene opening up new opportunities in Vancouver, Pete decided it was time to start his own butcher shop. So in 2011, Pete’s Meat, Butcher Shop & Deli opened at 12th and Arbutus in the Kitsilano neighbourhood on the west side of ... [more]
Big Brand Fails: Trying to be local?
Big brand fails: "Say it with Pepsi?" What anyone would be saying with Pepsi is confusing to me. It is rare I let a beverage do my talking or be important to how I might want to represent myself (with or without clothing) by the brand of my beverage. To start, I think Pepsi has a very weak creative strategy and poor message execution in this billboard. Located near Cornwall and Arbutus Streets, what is this Pepsi sign telling us? That clothing is optional at wreak beach? Great, ... [more]
On top of Big Rock Brewery, Restaurant & Retail Store
Getting to the top of the rock, you realize your thirsty journey to beer heaven is getting closer. And the FREE parking is good! (Really, this is one of the last places) You'll discover their source of heavenly nectar in plain view, from a 'viewing lounge' with full bar service! It won't be easy counting the splendors of Big Rock Urban (BRU) and all things beer and beyond! Ok, so now we will 'Suck it Up' in an attempt to 'Stay Calm & Carry On' in trying to tabulate some of ... [more]
A tomato ketchup war is on in Canada!
It's Heinz versus the new guys: French's Ketchup. This is no friendly battle for market. You may remember that Heinz was THE ketchup unless someone switched you out. French's was the mustard — the best buddy along with Heinz Ketchup on your hotdog or burger. Well, they are friends no more! We've all seen TV commercials where the two old friends find it strange and are now awkward and uncomfortable with each other. Next we see the retaliation from French's by declaring that all of their ... [more]
What Food Makes All Other Foods Taste Even MORE Awesome?
Let Us Count the Ways WE LOVE to LOVE BACON... Breakfast Lunch Dinner Bacon is a meat product prepared from a pig and usually cured. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon(also known as green bacon). Fresh bacon may then be further dried for weeks or months in cold air, or it may be boiled or smoked. Fresh and dried bacon is typically cooked before eating. Boiled bacon is ready to eat, as is some smoked ... [more]