Big brand fails: "Say it with Pepsi?" What anyone would be saying with Pepsi is confusing to me. It is rare I let a beverage do my talking or be important to how I might want to represent myself (with or without clothing) by the brand of my beverage. To start, I think Pepsi has a very weak creative strategy and poor message execution in this billboard. Located near Cornwall and Arbutus Streets, what is this Pepsi sign telling us? That clothing is optional at wreak beach? Great, ... [more]