The Blogosphere, it sounded expansive and even a little intimidating. Now everyone could be a 'blogger' on whatever topic you decided to write about. No more editorial assignments with your name on the calendar. Now you're the editor, you make up the editorial calendar decide, plan, research, write, produce and approve everything before you push the publish button. Easy right? And if you're going about it the way 'they' the Digerati say, your blog is a content monster that needs to be fed every ... [more]